5/29/2023 0 Comments Wordpress media metaMany online marketers use pain or reward principles. However, to generate more clicks on your website, especially at the beginning, you can also encourage the visitor to click with somewhat creepy text in the meta description. Also use clickbaitīy Clickbait, we mean not completely exaggerated headlines in this context, from which there is ultimately nothing in terms of content. Use emoticons that actually catch the visitor’s attention 7. In addition, numbers and brackets are also often used to highlight the meta description. On the GetEmoji website, you can copy all the relevant emoticons and paste them into your meta description. To stand out a little more in terms of visibility, special characters may be a suitable option.Įmoticons are increasingly being used, many of which can now be viewed on Google. When competing for users’ attention, you’re usually competing with many other websites. Finally, keywords express the intent of a search query – the more specific, the less search volume becomes. However, the consideration of keywords will always retain a key role. Search engine optimization itself is a small science, and the weighting of different factors changes at regular intervals for search engines. Pay attention to keywords in the title and description When in doubt, most people choose a product when shopping online that is particularly popular with other visitors and has many positive reviews. Opinions and ratings from other users are a particularly common tool. It is in the user’s own interest to first look for a reliable and competent source. If you regularly write blog posts on a particular topic, position yourself in the meta description as an “expert blog” that competently answers that particular user question. Present yourself as an authoritative source If you want to be at the top of Google search results, you must also make it clear to your potential visitors what they can expect from you. Most internet users now make searches via smartphone or tablet – so the meta description on WordPress also needs to be readable in mobile view and make sense. Note: on mobile devices, the maximum number of characters is logically slightly lower due to the smaller screen. In standard search results via desktop or laptop, the meta description contains a maximum of 130-160 characters, the title, in turn, a maximum of 70 characters. Be sure to pay attention to the length of the description! Ten hints to know how to optimize the meta description 1. If you are using the Yoast SEO plugin, the code you should add to your theme’s functions.php file or to the utility plugin looks like thisĪdd_action( 'amp_post_template_head', 'add_aiosp_description_to_amp_pages' ) This is where we create and enter the meta description tag. The official AMP plugin includes an html-start.php file with the following contents in its templates:Īs you can see, the AMP plugin for WordPress makes hookamp_post_template_head available to us. ![]() Next, create a meta description tag and embed it in the header of AMP pages. Get( 'html_tag_attributes' ) ) // WPCS: XSS ok. In addition, the plugin shows you an SEO checklist that checks your contribution for relevant factors. A new sidebar now opens where you can edit the meta-snippet and set the focus keyword. To customize the meta description in a single post, open the details’ menu (three dots) in the Gutenberg editor and click on the “Rank Mathematics” item. Here, RankMath offers a selection of different placeholders that arise from the page properties. If you want to assign a basic structure to your meta descriptions, you can configure it in the other sub-items “Posts” and “Pages”. These include, among others, indexing type, separators, or thumbnail graphics in social media links. There, you can set global meta parameters that apply to your entire website. Rank Mathįirst, click on the “Title and meta” entry in the new WordPress menu item “ Rank maths“. The colour bar shows live how many characters of the description are still visible to the visitor. The same applies to the WordPress permanent link and the meta description below. You can remove them and set a custom title. The purple buttons in the “SEO Title” area are placeholders that have been generated from the page title. ![]() In the example, the meta description is still unedited. Below you will already find fields for editing the meta description. In doing so, you can set the main keyword for which your message should be checked. ![]() Underneath the text editor you will find the new Yoast interface. Then switch to edit mode for any post or page on WordPress. How do I add meta tags on WordPress using plugins? Yoast SEOīy far the most famous SEO plugin “ Yoast SEO” evaluates your content for previously defined keywords and gives you basic readability feedback.
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